GRAY STORE SHOWROOM
Retail store for a mid-market apparel brand.
The task from the client was to create a stylish showroom with space to shoot content in the store.
This project was set in a spacious space with concrete walls, high ceilings, and a large panoramic window.
We decided to leave the concrete in its natural state and construct new white walls that don’t reach the full height of the room. This solution helped us achieve multiple objectives: reduce costs on wall finishing and create a visual contrast between the existing and new walls, thereby emphasizing the beautiful natural texture of the concrete.
IIn the gray monochrome interior, we incorporated a vibrant pink reception and created fitting rooms in the same color. Because the brand specializes in casual women’s fashion, the use of pink in the fitting rooms was both a relevant and creative solution, encouraging customers to take selfies and share them on social media.
A distinctive feature of the project is the textured concrete and the pink color in the fitting rooms.
89 m² • Ufa
Project completed • 2022
The task from the client was to create a stylish showroom with space to shoot content in the store.
This project was set in a spacious space with concrete walls, high ceilings, and a large panoramic window.
We decided to leave the concrete in its natural state and construct new white walls that don’t reach the full height of the room. This solution helped us achieve multiple objectives: reduce costs on wall finishing and create a visual contrast between the existing and new walls, thereby emphasizing the beautiful natural texture of the concrete.
IIn the gray monochrome interior, we incorporated a vibrant pink reception and created fitting rooms in the same color. Because the brand specializes in casual women’s fashion, the use of pink in the fitting rooms was both a relevant and creative solution, encouraging customers to take selfies and share them on social media.
A distinctive feature of the project is the textured concrete and the pink color in the fitting rooms.
89 m² • Ufa
Project completed • 2022
