A retail store for a sports and casual apparel brand.
The task from the client was to design a dynamic interior and display as many models as possible in the showroom.
The concept of this interior is minimalism with bold accents. To showcase the clothing attractively in the store, we painted the walls and rails white, and the ceiling black, which helped hide the electrical wiring on the ceiling.
For the accent material, we chose transparent bright acrylic, which was used to create exhibition cubes and shelves for headwear, made according to our drawings. We positioned a mirrored 'cube' with a reception area in the center of the retail space. The cube is made of drywall and covered with mirrors, allowing it to 'dissolve' into the surroundings. This solution served a functional purpose as well, with the mirrors facing the fitting rooms and each side of the retail space.
The waiting area made of MDF, with poufs, was positioned near the panoramic windows, effectively concealing the unattractive floor radiators that couldn’t be replaced.
A distinctive feature of the project is the colored acrylic and the mirrored structure of the reception area.
We also developed another showroom for the brand in Kazan.
76 m² • Ufa
Project completed • 2021